Bruderhahn Initiative Germany

Together for animal welfare: Holle supports the Bruderhahn Initiative Deutschland (Brother Rooser Initiative Germany) project

As a partner of the Bruderhahn Initiative Deutschland (BID) we are committed to more ethical breeding of laying hens. The goal of the Bruderhahn Initiative Deutschland is to put an end to unethical practice of senselessly killing brother rooster chicks. Holle supports the Bruderhahn Initiative Deutschland by purchasing meat produced within the scope of brother rooster rearing to manufacture Holle Organic Baby Jars with poultry meat.

The first Holle Organic Baby Jars with chicken sourced from the rearing of brother roosters will be available from retailers from March 2014.  Within the scope of this development we will no longer be using turkey. In future, Holle Organic Baby Jars with poultry meat will only include meat sourced from the BID project.

The 3 new Holle Organic Baby Jars with chicken from the brother rooster rearing programme

Why we are now using only poultry meat sourced from the Bruderhahn Initiative Deutschland project

For many years now Holle has been sourcing its poultry meat from the Demeter farm Bauckhof Klein Süstedt. The managing director, Carsten Bauck, is one of the main initiators of the Bruderhahn Initiative Deutschland (BID - German Brother Rooster Project) founded in 2012.   
The BID project specifies strict guidelines for the rearing of brother roosters, which are based on the existing guidelines of Bioland and Demeter. Rearing, feed and living conditions meet the highest animal welfare standards. The BID even exceeds these standards with its strict refusal to use antibiotics.

Products bearing the BID label guarantee the following criteria:

  • Brother roosters are reared
  • Free from antibiotics
  • Demeter quality
  • 100% organic feed
  • Tested by an independent certification body

Read on and find out more about the reasons behind the Bruderhahn Initiative Deutschland project