Demeter baby food producer Holle receives the award “Sustainable commitment: very strong” from German news magazine FOCUS.
Active sustainability is illustrated by Holle on a regular basis – the company’s slogan „Sustainable, from the beginning” was chosen deliberately. But Holle doesn’t just consider itself a company that is actively involved in sustainability – it is also perceived as such by the consumers, as the award “Sustainable commitment: very strong” shows, which Holle recently received from German news magazine FOCUS. In collaboration with its brand DEUTSCHLAND TEST and the research and consulting company ServiceValue from Cologne, the news magazine issued an online population-representative consumer survey: “In the consumers’ opinion, which companies and brands assume ecological, economical and social responsibility, or: Which companies represent sustainable commitment?” More than 1.400 companies and brands from over 100 sectors were put to test. More than 460.000 customer ratings were assessed. Just like in the previous year, Holle came in second in the category “Baby Food Products” – an excellent result. On March 17, 2018, FOCUS published a special report on the consumer survey (issue 12/18).
Demeter pioneer Holle doesn’t just promise sustainability, but proves time and again that it is actively committed to it. The company‘s slogan “Sustainable, from the beginning” illustrates the responsibility that Holle decided to assume. As one of the first companies with a Demeter processing contract, Holle proved early on that Demeter food can be produced in large quantities – and that it has a future. Holle baby food products play an important role in ensuring babies can grow up sustainably, from the beginning.